Be A Schlepper

The late '70's and early '80's were the golden years of gimmick candy, and I was a sucker for them.

From Pop Rocks to licensed candy bars like the Reggie bar to sweet tarts packed in every variety of container (coffin, sarcophagus, lunchbox, trash can, fire hydrant, locker, you name it) I eagerly handed over my quarters and gobbled them down.

I found this empty (sadly) container at an estate sale among a miscellaneous box of smalls.  I instantly recognized the Wacky Package-esque parody, but not the container.  

Apparently, these Chug-a-Can Candies were released in 1980 which while may have been at the waning end of my candy consuming days (I was 13), I'm still shocked I never saw these.

The candy was produced by Fleer in an obvious attempt to imitate Topps' Wacky Packages.

I'm not sure what kind of candy was in these and the ingredient list isn't much help. If anyone remembers what these candies were, let me know in the comments.

Apparently, some of the containers parodied beer cans, which wasn't a big hit with parents. Fleer did avoid beer parodies in later series, but then those parents took exception to the use of the word "Chug" in the product causing Fleer to rename these to "Crazy Cans".

For a look at the complete line of containers, check out this site.

***UPDATE***

Thanks to long-time lurker John, I now know that Fleer went beyond these cans and boldly infringed upon Wacky Packages in the card market as well.  Check these out.