Halloween by Brach's

Technically, I'm not cheating on "Mondays are to Die(cut) For" as these aren't die cuts.

I found these cardboard store displays at an estate sale laying on the floor of a bedroom, unnoticed by the throngs of people passing through.  I recognized them immediately as Halloween store displays, but wasn't sure what display or company they belonged to, although I had a hunch they were Brach's as the art looked familiar.

My daughter was able to find them online and they do in fact belong to a Brach's Halloween candy display from 1969.

As you can see, the owl and cat perched on the witch's hat.

During my research for this post, I came across another Brach's store display that utilized these same cat and owl pieces.  This brochure is for an elaborate display piece that Brach's would push as a point of sale item that included a spinning witch.  Glorious.

Courtesy CollectingCandy.com

I also found this photo online showing a lesser version of above Brach's display, also utilizing this same owl, but a different cat.

Courtesy CollectingCandy.com

I've found other Brach's advertising pieces online that bear a resemblance and are likely by the same artist such as this one.

I miss the days of the large holiday-themed store displays.  They were just another thing to remind you Halloween was approaching and added to the excitement.  Here's some more Brach's Halloween candy advertising I was able to dig up.  Enjoy.

Man, I miss those Mellocremes.  They still have the pumpkins, but Brach's no longer sells the different shapes like cats, bats, witches, etc.  If you don't recall these, here's some off-brand Mellocremes you can still buy.

As much as I liked those pieces, I did end up selling them to a couple people who had the larger display, but were missing the accessory items.  It's good to reunite them.