With the downswing in smoking over the past couple decades, I've noticed there's also been a downswing in advertising matches given away by businesses. These days, you're lucky if you see a bar giving them away. Time was, it was the perfect advertising medium; your customer was reminded of you everytime he lit up a smoke.
I found these Christmas-themed matchbooks among several lots I've picked up over the past year. Most came from banks.
I believe the next two are handmade.
Remember, close before striking, and Merry Christmas!
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