Yet another find at the now legendary (well, not really) 10 cent comic book garage sale (the treasures just keep coming! Well, actually this is the last one), The Superhero Merchandise Catalog from 1976 is essentially just an assemblage of all the ads you would have seen in comics at the time pushing their toys, records, t-shirts and knick-knacks. There's no price on the cover, so I imagine this was given away free at comic book shops.
I never once ordered any merchandise from a comic book and looking through this comic, I feel like I missed out.
Some familiar names contributed to this catalog including Jim Salicrup, Roger Stern, Gary Brodsky (Sol's son), Jim Novak and Michele Wolfman (Marv's ex-wife).