Super Pumpkin

I found this page inside a drawer of the cupboard I posted here.  I have no idea of the era of the photo, but it's apparently an ad for Burpee pumpkin seeds.

Doing some Googling on the names mentioned in the ad, Ted Torrey is still with Burpee as "Director of Vegetable Research".  There are quite a few Patrick Lonergan's, so no luck identifying this little Superman.