Sunday, March 29, 2015

Corporate Cooking

One item I commonly find at garage and estate sales are the old recipe booklets that various companies, food industries and occasionally the local utility company would publish.  They were either mailed or included with the product itself at the point of purchase.  I don't know why people hung onto these, but I'm glad they did because I love them.  I came across a cache of these at a sale this weekend.  I'll go into depth with some of these at a later date.

"Good Cooking made Easy", Spry Vegetable Shortening, 1942

"Marvelous Meals with Minute Tapioca", General Foods 1930's

"Classic American Recipes for Preserves", Parowax, Standard Oil Company

Kerr "Modern Homemaker", 1943.  A nice use of the "Droste" effect on the cover in which we see the model holding the exact same magazine showing her holding the exact same magazine, ad infinitum.

Mrs. Kerr's "Modern Homemaker", 1947

"A New Way Every Day to Enjoy Iron", American Molasses Company, 1943

"My Party Book of Tested Chocolate Recipes", General Foods, 1938

"Downright Delicious Raisin Recipes", Sun-Maid Raisins, 1940's

"Easy Dishes That Hit the Spot for 2 or 4 or 6", Mary Lee Taylor, Pet Milk, 1950

"Make Mine with Marshmallows!", Marcia Camp, Angelus Campfire Company, 1939

"Approved Recipes for Making Jams-Jellies and Marmalades", Presto, 1930's

"Time-Saving Recipes For 2 or 4 or 6", Mary Lee Taylor, Pet Milk, 1949

"Prudence Pevely's Pantry", Pevely Dairy, 1939

"Casual Cooking", Reynolds Metal Compay, 1954

"Soup Cookery", Heinz, 1950's

"The New Banana", United Fruit Company, 1930's

"Bananas Take a Bow", Fruit Dispatch Company, 1950's

"Cooky Jar Favorites", General Electric, 1955

"Sour Cream: The Gourmet Touch to Everday Cooking", American Dairy Association, 1950's

"Cook-Out Recipes", Tomboy Stores 1960's

"Barbecuing Indoors and Out", A.C.L. Haase Company, 1950's

"New Recipes for Delicious Butterscotch Toll House Morsels", Nestle, 1960's

"Cookin' with Dr. Pepper", Dr. Pepper Company, 1965

"7-Up Goes to a Party", The Seven-Up Company, 1961


  1. This post reminds me of the foods featured here:

    1. I've followed Lileks for years and I'm sure booklets like these are the source for his material. Lots of gastral anomalies inside.

  2. that "New Way To Enjoy Iron Every Day" pamphlet is terrifying. if that's what having constipated children around on a daily basis is like, i would skip those recipes if i were you.

  3. Well they must of been doing something right cause there isn't an overweight person in sight - not even with all those cookies, preserves, and soda.

  4. Hi... I found this browsing the net. My family name is Haase. Any chance I'd be able to talk you out of the Haase's BBQ pamphlet for my collection?

    1. If I still have it, it's yours. I will look for it and let you know.

    2. It's been a while, but I just came across that Haase's BBQ pamphlet. If you're still intersted, send me an email at


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