Saturday, October 10, 2020

Halloween Slicks -- Witches Edition

I'll be honest, the subject of today's post hasn't seemed to be as big of a hit on the blog as I thought they would be.  I think they're pretty neat, but I'm a sucker for vintage advertising.  I've posted other examples of these in the past year. This time, it's Halloween ads.

These are from what I now know are known as advertising "slicks" (thanks, FrankO).  These were magazines of advertising templates from which potential customers could choose for newspaper ads. Place holders like "Shop Name's" would be replaced with your business details.

These ads date from the early 1970's. I'm going to spread them out this season as I have quite a few and I don't want to bore overwhelm you all at once. Today, we'll focus on witches. Enjoy!

Often, the same graphic is used with varying layouts.





7 comments:

  1. Cute - I am a real fan of old advertising too. I was gonna ask if they were circa 1968 but it says on the last on 71 so I will assume they are from then. I love the mini skirt and go go boots witch!

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    1. Yes, these all date from 1971 to 72. She is a mod witch.

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  2. love that sexy witch and cat one. so modern! and i also like that the witches in the last one are using chemistry flasks for making their potion. great stuff. it's kind of sad that there was a generation of illustrators who did this stuff and we'll never know who they were, for the most part. even Andy Warhol did newspaper stuff for awhile, i believe.

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    Replies
    1. Yes, agreed. So many uncredited artists. And what's sadder is this entire genre no longer exists and thus no artists producing this art any more.

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  3. These are great! I love old ads but yeah have noticed they aren't that popular!

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  4. I like the art, simple but effectively fun and creepy!

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